Director, Domestic Student Recruitment

• Full-time, Senior-level professional leadership role.
• Richmond & Parramatta South Campuses with flexible working arrangements.
• Lead domestic recruitment strategy across all cohorts.

Lead Western’s domestic student recruitment future students' strategy to achieve enrolment targets through data-led, student-centred engagement.

The Opportunity
We are seeking a bold, data-driven and strategically minded leader to shape the future of domestic student recruitment and future student engagement at Western Sydney University.

This is a senior leadership role with end-to-end accountability for domestic student recruitment and acquisition across all student cohorts. You will lead the development and delivery of an integrated, insight-led recruitment strategy, connecting targeted outreach, high-impact engagement and conversion activity to achieve enrolment targets in a highly competitive and rapidly evolving higher education market.

Working closely with Marketing, Data & Insights, Faculties, and student-facing services, the role has a strong focus on student engagement, lead generation, and conversion. You will design and deliver large-scale engagement and outreach programs, including school and community engagement, events and pathway initiatives. You will use market intelligence and performance data to evaluate effectiveness, optimise activity and identify new opportunities for growth and differentiation.

You will provide strong, visible leadership to a multidisciplinary team, building capability, fostering collaboration and driving a high-performance culture. 

You will also partner closely with Indigenous leadership to deliver culturally informed recruitment and conversion programs and oversee outreach and equity initiatives that build aspiration and widen participation by increasing awareness of higher education across Western Sydney.  

We are looking for a leader who brings fresh thinking, sound judgement and a clear focus on student outcomes – while building on Western’s commitment to access, aspiration and equity. 

What Success Looks Like:

• Domestic recruitment strategies deliver sustained KPI-driven enrolment outcomes.
• Lead generation, engagement and conversion performance improve over time.
• New and innovative approaches deliver measurable improvements in pipeline and conversion.
• Indigenous and equity recruitment programs align with University strategy and priorities.
• Outreach-funded programs meet compliance, reporting and impact requirements.
• A high performing engaged and collaborative team culture is established and sustained.
• Ability to motivate and drive performance outcomes within your team.

Please refer to the Position Description for full details.

 

About You

• A relevant degree and or postgraduate qualification with extensive experience in recruitment, acquisition and engagement. 
• Demonstrated success delivering strategic recruitment outcomes in higher education or comparable sectors.
• Proven ability to engage diverse communities, including Indigenous and multicultural audiences.
• Strong analytical capability with experience evaluating and optimizing performance across large-scale programs.
• A proactive, outcome-focused leader who brings sound judgement, energy and initiative.
• Senior leadership experience with the ability to lead, motivate, inspire and develop high-performing teams.

Benefits
We invest in the people who make our mission possible. Alongside a rewarding career, we offer a range of benefits designed to support your financial, personal and family wellbeing.

• Financial benefits: Access to staff-only products and offers with selected banking partners, salary sacrifice options for onsite parking, and novated motor vehicle leasing.
• Health and wellbeing support: Free Employee Assistance Program (EAP), complimentary annual flu vaccination, eligibility for Fitness Passport membership, and access to discounted private health cover.
• Onsite childcare: Long day care and early learning services operate at our Campbelltown, Hawkesbury, Parramatta, and Penrith campuses. Staff may be eligible for discounted fees and salary packaging, with places subject to centre capacity.

Application Details

• Position Enquiries: Direct to Andrew Younis, Chief Marketing Officer via A.Younis@westernsydney.edu.au. Please include the job reference code REF947O
• Closing Date: 11:59pm, Sunday 28th June
• Working Rights: You must provide evidence of full-time working rights in Australia at application.
• How to Apply: Please note that only applications submitted via the University’s online recruitment system will be considered. As part of your online application, you will be asked to respond to screening questions addressing the key qualifications, experiences and skills required for this position.

Belonging at Western
We are committed to substantive equality as outlined in our Equal Opportunity Policy. We actively encourage applications from Indigenous Australians, candidates of all gender identities and expressions, people of all abilities, and those from culturally and linguistically diverse backgrounds.

For Reasonable Adjustments during the application process, please contact talentacquisitionteam@westernsydney.edu.au.

 

About Western
This is your opportunity to be part of something bigger. By joining Western Sydney University, you become a valued member of our community. As our region changes, so too does our university. Western is boldly different, energetic, global, diverse, dynamic, and youthful.

Our mission is to deliver student success, impactful research, and stronger communities. As part of our team, you will have a stake in shaping the future of education, broadening horizons, and changing lives. Making a difference starts at Western.

For the latest please visit our website and LinkedIn.